🐽From Solo to Sold: How Single Women Are Owning the Market
- Neil Caron
- 17 hours ago
- 2 min read
Single women are rewriting the rules of homeownership—across every generation.
The latest NAR Home Buyers and Sellers Generational Trends Report reveals a powerful story of independence, strategy, and homebuying success. From Gen Z to the Silent Generation, single women are proving that when it comes to real estate, they’re ready to win—and ReadySetLoan is here to cheer them on every step of the way.
🔍 Generational Breakdown: Who’s Buying?
While Gen Z made up just 3% of the homebuying market, 30% of those Gen Z buyers were single women—the highest proportion across all age groups.
That trend continues through the generations:
Younger Millennials: 15% single female buyers
Older Millennials: 18%
Gen X: 18%
Younger Boomers: 20%
Older Boomers: 27%
Silent Generation: 25%
This data reflects one clear truth: women are independently driving demand in every corner of the market.
🐽 RSL Piggy Points: What Are They Buying?
Single female homebuyers across all generations are leaning toward practical, right-sized housing:
Gen Z buyers favored townhouses (23%) and condos (20%)
Older Boomers and the Silent Generation followed suit, with 34% and 35%, respectively, choosing compact, lower-maintenance homes
These choices reflect both affordability and lifestyle alignment—and at ReadySetLoan, we see this as a smart move rooted in empowerment, not compromise.
💰 Down Payments: Generational Wisdom Meets Creativity
From seasoned sellers to first-time buyers, single women are finding ways to make their down payments work:
Gen X and Boomer women frequently use proceeds from a prior home sale
Millennials, especially younger ones, lean on personal savings and gifts from family or friends—with 43% of Younger Millennials reporting financial help from loved ones
Quote from Neil Caron, Area Manager at CMG Mortgage:“We’re seeing strong financial strategy from single female buyers. Whether it’s leveraging equity or piecing together creative sources, these women are prepared and focused.”
👠 The RSL Perspective
From the team at ReadySetLoan:“This is more than a trend—it’s a movement. Single women are making empowered housing decisions at every life stage. Our role at ReadySetLoan is to ensure they have the education, tools, and guidance to reach the finish line confidently.”
🏁 Cross the Finish Line with ReadySetLoan
From Gen Z go-getters to Boomers downsizing with confidence, single female homebuyers are leading the charge. Wherever you are in your journey, ReadySetLoan is here to be your guide, resource, and biggest supporter.
Visit www.readysetloan.com to explore tools, programs, and educational support designed to help you win.
Let me know if you’d like the blog image created now with the RSL Piggybank (with sunglasses) and branding included!
